{
  "protocolVersion": "0.3.0",
  "name": "uruads",
  "description": "AI UGC video ad agent. Researches a niche, casts a consistent AI avatar or digital-twin character, generates UGC-style video ads and slideshows, auto-edits talking-head footage, and publishes to social platforms.",
  "url": "https://mcp.uruads.ai/mcp",
  "preferredTransport": "JSONRPC",
  "version": "0.7.0",
  "documentationUrl": "https://uruads.ai/docs/api",
  "iconUrl": "https://uruads.ai/uru-mark.svg",
  "provider": {
    "organization": "uruads",
    "url": "https://uruads.ai"
  },
  "capabilities": {
    "streaming": true,
    "pushNotifications": false,
    "stateTransitionHistory": false
  },
  "defaultInputModes": ["text/plain", "application/json"],
  "defaultOutputModes": ["text/plain", "application/json"],
  "securitySchemes": {
    "bearerAuth": {
      "type": "http",
      "scheme": "bearer",
      "description": "API key from Settings → API keys in the uruads dashboard."
    }
  },
  "security": [{ "bearerAuth": [] }],
  "skills": [
    {
      "id": "generate-video",
      "name": "Generate UGC video ad",
      "description": "Generate a UGC-style AI video ad from a prompt, script or product URL, using an AI avatar or digital-twin character.",
      "tags": ["video", "ugc", "ads", "avatar"],
      "examples": [
        "make a 30-second UGC TikTok ad for my skincare product",
        "generate a talking-avatar ad from this script"
      ]
    },
    {
      "id": "generate-image",
      "name": "Generate ad creative",
      "description": "Generate static ad creatives, slideshow frames and product imagery.",
      "tags": ["image", "creative", "slideshow"],
      "examples": ["create a slideshow ad for Instagram from these product photos"]
    },
    {
      "id": "research-inspiration",
      "name": "Research competitor ads and winners",
      "description": "Search competitor ads and top-performing organic posts across TikTok, Instagram, LinkedIn and YouTube, with outlier scoring.",
      "tags": ["research", "competitors", "trends"],
      "examples": [
        "what ads are working for my competitors right now",
        "find outlier posts in my niche this week"
      ]
    },
    {
      "id": "auto-edit",
      "name": "Auto-edit footage",
      "description": "Turn raw talking-head footage into a captioned, zoomed, b-roll-cut render using built-in or custom style presets.",
      "tags": ["editing", "captions", "broll"],
      "examples": ["edit this raw clip into a punchy captioned short"]
    },
    {
      "id": "schedule-publish",
      "name": "Schedule and publish",
      "description": "Schedule or publish content to connected TikTok, Instagram, LinkedIn, YouTube, Facebook, Pinterest, X and Threads accounts.",
      "tags": ["scheduling", "publishing", "social"],
      "examples": ["schedule this video to TikTok for Thursday 9am"]
    }
  ]
}